My response was half tongue in cheek, which I assume/hope you understood.
Setting aside the qualitative arguement (I had a much longer post written about the industrial farming and winemaking practices that make Alamos Malbec a fairly mediocre wine), what I will say in response is that I’m glad you’re drinking wine, even cheap bottles. The American wine industry needs a hell of a lot more of it right now because it’s in serious trouble. Consumption and sales are down precipitously over the last year plus (like every alcohol category aside from craft bourbon and Tequila).
There are any number of reasons for that - folks are drinking less than they were during the pandemic either for health reasons or because their cellars are full; the baby boomers are aging out and no other demographic has replaced them or their buying habits; increased anti-alcohol messaging and a failure on the part of at least the wine industry to properly counter that messaging and also market itself to new demographics (e.g. Gen X and Millennials); inflation has wrecked nearly everyone’s budgets.
What’s compounding this problem is that while all of this is happening, the American wine market is being flooded by cheap imported wine. That wine is coming from countries who heavily subsidize their wine industries. That subsidization is the single biggest driver of why those are so cheap when they arrive on our shelves. The domestic wine industry simply has no equivalent for that boondoggle.
That probably means very little to you and most other people. It’s probably considered a problem for a niche market and not that big of a deal. I can tell you, though, it’s having a very real and negative impact on the industry I work in. Fruit contracts are being broken on a massive scale. From what I’ve read, Gallo has already dropped something like 20-30% of its fruit sources for 2024, while Chateau St. Michelle, which buys nearly 60% of Washington state’s wine grapes, recently cancelled 40% of its contracts.
In more practical terms, I don’t know anyone who isn’t scaling back production in a meaningful way. It’s not simply small producers like Kara and I who are doing that. I know a large winery down in Lodi who likely won’t make any wine this year because of how much inventory they’re sitting on. For growers, especially outside of premium wine regions like Napa and Sonoma, that means facing the prospect of, at best, paying crews this Harvest to drop fruit or simply leave it to rot on the vine. At worst, it means ripping out the vineyard entirely and leaving it fallow until it’s economically feasible to plant wine grapes again. Sadly, that will include a large of number of old vine vineyards in places like Lodi and the Sierra Foothills that are (imo) irreplaceable parts of California’s winemaking heritage.
It’s bad and folks who’ve been in the industry far longer than myself have told me this is worse than the recession of 2008 and they struggle to think of time when the market was this dire.
So, again, setting aside the quality of the wine, when I’m saying please stop buying Alamos Malbec, I’m also asking you and everyone else to buy domestic wine. It really is how the industry will get out of this.
End of my rant.